SEO
Rankings are a means. Revenue is the point.
Plenty of agencies will show you a graph of keywords going up. We will show you which searches produced enquiries, what each one is worth, and what we are doing next month to get more of them. If a keyword cannot be traced to money, we do not chase it.
- No 12-month lock-in
- Reported to pipeline
- You keep every deliverable
What's included
Three levers, worked in order.
Technical first, because content on a broken site is wasted spend. Content second, because authority pointed at nothing converts nobody. Authority last, because it is the slowest and most expensive to buy.
Technical audit & remediation
Crawl budget, index bloat, canonicalisation, JavaScript rendering, Core Web Vitals, internal linking. Findings come with a prioritised fix list your developers can action — or we action them.
Keyword & demand research
We map the searches your buyers actually run at each stage, sized by volume and scored by commercial intent. Informational terms are included only where they demonstrably feed pipeline.
Information architecture
Site structure, topical clusters and internal linking designed so authority flows to the pages that sell — instead of pooling on your homepage.
Content strategy & production
Briefs written from SERP analysis, then drafted by writers with sector knowledge and edited by a strategist. Every piece has a job and a target query.
On-page & structured data
Titles, headings, entity coverage and JSON-LD markup. Correct schema is table stakes now that both classic search and AI answer engines lean on it.
Authority & digital PR
Earned links from relevant publications through original data, commentary and useful assets. No private blog networks, no paid link farms — the downside risk is not worth it.
Migration protection
Replatforming or redesigning is where most organic traffic dies. We map redirects, benchmark before, and monitor daily after.
Reporting to pipeline
GA4 and Search Console joined to your CRM so a report shows enquiries and closed revenue by landing page — not just sessions.
Team enablement
We train your marketers to brief, publish and QA without us. Fewer billable hours for us, a more durable channel for you.
How we work
The first 90 days
SEO is slow, so the early weeks are about removing drag and finding the fastest wins available.
- 01
Audit & baseline
Weeks 1–3
Full technical crawl, content inventory, backlink profile, competitor gap analysis, and an honest forecast of what this channel can realistically return for you.
You receive
- Technical audit
- Keyword & demand map
- Competitor gap analysis
- 12-month forecast
- 02
Fix the foundations
Weeks 3–8
Crawl and index issues, structured data, internal linking, page speed. The unglamorous work that makes everything after it more effective.
You receive
- Prioritised fix backlog
- Schema implementation
- Internal linking plan
- 03
Publish against demand
Ongoing
A rolling content calendar targeting the commercial queries identified in the map, with existing pages refreshed where that beats writing new ones.
You receive
- Content calendar
- SERP-driven briefs
- Published pages
- Refresh programme
- 04
Build authority & report
Ongoing
Earned coverage, plus a monthly report that ties organic sessions to enquiries and revenue. We review the plan quarterly against results, in the open.
You receive
- Digital PR campaigns
- Monthly pipeline report
- Quarterly strategy review
What we run on
The licences are included in what you pay. You get your own login to all of it, so nothing about your own site is hidden behind our account.
- Crawling & technical
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- Screaming Frog
- Sitebulb
- Google Search Console
- Lighthouse CI
- Research
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- Ahrefs
- Semrush
- Google Keyword Planner
- AlsoAsked
- Analytics
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- GA4
- Looker Studio
- BigQuery
- Fathom
- Content
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- SurferSEO
- Frase
- Grammarly Business
- Monitoring
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- Ahrefs Alerts
- ContentKing
- Uptime monitoring
Investment
Simple pricing. No surprises.
One price, agreed before we start. It does not change unless you ask for something extra, and you will know the cost before we do it.
Basic
Everything a small business needs to look credible and be found.
$300 one-off
- A complete, mobile-first website
- Written for your customers, not for us
- Set up so Google can find you
- Contact form that reaches your inbox
- Loads fast on a phone
- Yours to keep — no monthly lock-in
Advanced
For businesses with more to say and more to sell.
$500 one-off
- Everything in Basic
- A page for each service you offer
- Photo gallery of your work
- Local search setup for every area you serve
- Customer reviews built into the page
- Booking or quote request flow
- A month of changes after launch
Enterprise
For larger projects, online shops and anything custom.
Let's talk quoted after a call
- Everything in Advanced
- Online shop or customer login
- Custom features built for your business
- Ongoing SEO and marketing support
- Priority response
- A named person who knows your account
Prices are for the work described. If your project needs something outside it, we will tell you what it costs before starting — never after.
Questions
The things clients actually ask
How long before we see results?
Technical fixes can move things within weeks. Content and authority typically take four to six months to show meaningfully, and nine to twelve to compound. Anyone promising page one in 30 days is either buying links or lying, and both will cost you later.
Do you guarantee rankings?
No, and you should treat any agency that does with suspicion. Nobody controls the algorithm. What we guarantee is the work: a defined set of deliverables each month, reported transparently, with the plan adjusted against actual results.
Is SEO still worth it now that AI answers questions directly?
The channel has changed shape rather than disappeared. Zero-click answers absorb informational queries, while commercial and comparison searches still convert through traditional results. AI answer engines also draw heavily on pages that rank well, so classic SEO now feeds AI visibility too. We treat SEO and AI SEO as one programme for that reason.
Can you work alongside our in-house team?
Yes — that is often the most cost-effective structure. We commonly handle technical and strategy while your team owns production, or we consult while you execute everything. We will tell you honestly which split is cheaper for the outcome you want.
What if we already have an agency?
A one-off audit is a low-risk way to get a second opinion on whether your current spend is working. We will give you a straight assessment, including when the honest answer is that your existing agency is doing fine.
Find out what organic is actually worth to you.
We will run a free 20-minute look at your site and tell you the three things we would fix first — whether or not you hire us.