# Mawkaii > Mawkaii is a design and development studio that builds fast, findable digital products — and the SEO, AI SEO and marketing engine that brings people to them. Mawkaii is a design and development studio based in Beirut, working with clients worldwide. Founded 2021. We deliver four service lines: design and development for web and mobile, search engine optimisation, AI SEO (answer engine optimisation), and digital marketing. Engagements are fixed-scope and fixed-price for projects, or flat monthly retainers. Clients own all code, designs and accounts we produce. Contact: hello@mawkaii.com. ## Services - [Design & Development](https://mawkaii.com/services/design-and-development/): Websites, web apps and mobile apps — designed and built by one team, from first sketch to production. - [Search Engine Optimisation](https://mawkaii.com/services/seo/): Technical foundations, content that answers real demand, and authority that compounds — reported against pipeline, not vanity rankings. - [AI SEO](https://mawkaii.com/services/ai-seo/): Get recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews — the search layer that increasingly decides who gets shortlisted. - [Digital Marketing](https://mawkaii.com/services/digital-marketing/): Paid media, social, email and content — the demand you cannot wait nine months for, measured to pipeline rather than impressions. ## Case studies - [Getting a Hunter Valley trades business found in every town it serves](https://mawkaii.com/work/that-gutter-guy/): A gutter, solar and roofing business was invisible outside its home town. We rebuilt the site around the places it actually works — and made it look like the most professional operator in the valley. - [Turning one glass company into eight reasons to call](https://mawkaii.com/work/framedless-glass/): A Sydney glazier was hiding eight distinct services inside a single page. We gave each one its own page, its own photography and its own argument — and built the site around the thing customers actually buy on: how it looks. - [A restaurant page that answers the only three questions that matter](https://mawkaii.com/work/abou-hassan/): Where are you, when are you open, and what do you serve — answered in one scroll, with the food doing all the talking. ## Insights - [Core Web Vitals still matter, just not for the reason you were told](https://mawkaii.com/blog/core-web-vitals-still-matter/): Core Web Vitals have only ever been a small direct ranking signal. Their real commercial value is conversion — faster pages convert measurably better — and, increasingly, retrieval: most AI crawlers do not execute JavaScript, so content that only appears after client-side hydration is invisible to them regardless of how well the page scores for a human visitor. - [llms.txt: what it is, what it does, and what it does not do yet](https://mawkaii.com/blog/llms-txt-explained/): llms.txt is a proposed Markdown file at your domain root that lists your most important pages with short descriptions, giving language models a clean map of your site. No major model provider has confirmed it as a ranking or retrieval signal. It costs very little to publish, it forces you to decide what your most important content actually is, and it positions you correctly if adoption grows — but it should be treated as a cheap bet, not a proven lever. - [What is AI SEO? A working definition, and what it actually changes](https://mawkaii.com/blog/what-is-ai-seo/): AI SEO (also called answer engine optimisation or GEO) is the practice of making a business likely to be named inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. It overlaps substantially with traditional SEO, because answer engines retrieve heavily from pages that already rank. It differs in what it optimises for: passage-level extractability, consistent entity descriptions across the web, depth of structured data, and crawler access for models that do not execute JavaScript. ## About - [About Mawkaii](https://mawkaii.com/about/): Studio story, principles and the people who do the work. - [Contact](https://mawkaii.com/contact/): Project enquiry form. Replies within one working day. - [All work](https://mawkaii.com/work/): Full case study index. - [All insights](https://mawkaii.com/blog/): Full article index. ## Optional - [Sitemap](https://mawkaii.com/sitemap-index.xml): Complete machine-readable URL index. - [RSS feed](https://mawkaii.com/rss.xml): Latest articles.