<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mawkaii — Insights</title><description>Mawkaii is a design and development studio that builds fast, findable digital products — and the SEO, AI SEO and marketing engine that brings people to them.</description><link>https://mawkaii.com/</link><language>en</language><item><title>Core Web Vitals still matter, just not for the reason you were told</title><link>https://mawkaii.com/blog/core-web-vitals-still-matter/</link><guid isPermaLink="true">https://mawkaii.com/blog/core-web-vitals-still-matter/</guid><description>Core Web Vitals have only ever been a small direct ranking signal. Their real commercial value is conversion — faster pages convert measurably better — and, increasingly, retrieval: most AI crawlers do not execute JavaScript, so content that only appears after client-side hydration is invisible to them regardless of how well the page scores for a human visitor.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>Development</category><category>performance</category><category>Core Web Vitals</category><category>conversion</category><category>AI SEO</category><author>Mawkaii</author></item><item><title>llms.txt: what it is, what it does, and what it does not do yet</title><link>https://mawkaii.com/blog/llms-txt-explained/</link><guid isPermaLink="true">https://mawkaii.com/blog/llms-txt-explained/</guid><description>llms.txt is a proposed Markdown file at your domain root that lists your most important pages with short descriptions, giving language models a clean map of your site. No major model provider has confirmed it as a ranking or retrieval signal. It costs very little to publish, it forces you to decide what your most important content actually is, and it positions you correctly if adoption grows — but it should be treated as a cheap bet, not a proven lever.</description><pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate><category>AI SEO</category><category>llms.txt</category><category>AI SEO</category><category>technical SEO</category><author>Mawkaii</author></item><item><title>What is AI SEO? A working definition, and what it actually changes</title><link>https://mawkaii.com/blog/what-is-ai-seo/</link><guid isPermaLink="true">https://mawkaii.com/blog/what-is-ai-seo/</guid><description>AI SEO (also called answer engine optimisation or GEO) is the practice of making a business likely to be named inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. It overlaps substantially with traditional SEO, because answer engines retrieve heavily from pages that already rank. It differs in what it optimises for: passage-level extractability, consistent entity descriptions across the web, depth of structured data, and crawler access for models that do not execute JavaScript.</description><pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate><category>AI SEO</category><category>AI SEO</category><category>answer engines</category><category>GEO</category><category>structured data</category><author>Mawkaii</author></item></channel></rss>